Challenges

Don’t look for being someone’s success but search be someone valuable: the rest will come naturally.Albert Einstein Introduccion Venezuela unfolds in the present in a turbulent, risky, insecure, scenario that has given way to very little interest among investors both domestic and foreign venture in the country, since then such reality means that you take more seriously by domestic firms, especially SMEs, what should be the role of market management How to act and know the new challenges has been derived from the performance, management of a Government that has been declared Socialist and identified fully as an enemy of everything that is capitalist. Urges therefore identify with the reality of the behaviour of markets, not only in the national territory, but internationally, in order to determine the plans, strategies to be taken into account to ensure a good turnout and know what should be take advantage of the opportunities that exist, especially at the prospect of openings that have been initiated with new agreements with developed countries. At this writing, we are entering briefly analyze what are those challenges that must be addressed, be taken into consideration, so that markets management evaluate them, considered in its scope and impact. Considerations, generalities across markets in the present management, as well as personnel involved in this function, must be prepared with the knowledge and basic tools requiring national and international stage today, if really want to assure the good performance of the unit’s marketing, where competition is very dynamic, proactively creating opportunities, but also threats. Therefore, should not be neglected that the marketing function must be the pioneer in developing strategies, which should inform the orientation that you want to give to a product or service with the goals of profitability and efficient allocation resources. In this process it should assess carefully the impact that can have their strengths, weaknesses, opportunities, threats and competitive advantages for companies.